What's Happening
* Change the oil, fill the fluids, check the tires — car maintenance can be high-maintenance and time-consuming (and realistically, how many people actually check the pressure in their tires the recommended once a month)? The TiroGage makes it a bit easier.
* Attached to the tire's valve system and left in place, the quarter-size dial constantly monitors and displays tire pressure at a glance (Crave.CNET.com 8.22.07). Air can be added or released through the device, and the tire can even be changed without removing it.
* As of September 2007, TiroGage is available for commercial trucks and large RVs ($25 per unit). It will be produced for cars, motorcycles and bikes in 2008.
WHAT THIS MEANS TO BUSINESS
* Proper and preventive car maintenance is crucial to a car’s longevity, performance and road safety. Inexpensive, user-friendly, DIY products that take some pressure off the consumer will be especially embraced by time-starved and Control FreakSM consumers and women.
Source: Iconoculture, 9/26/07
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